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Sandra Appiah



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Sandra A. Babu-Boateng is the Co-Founder of PanaGenius, a pioneering digital media company positioned as the authoritative voice for contemporary Afro-Diaspora audiences. Through platforms like BlackStars, Face2face Africa, and Afrobeats+, PanaGenius collectively reach and engage over 5 million users monthly across digital, events, and media. Prior to PanaGenius, Sandra was a producer at Viacom and HBO.


Born in Ghana, Sandra spent her formative years in Italy before moving to the United States at the age of 13. While barely speaking English, she quickly overcame the language barrier and graduated Valedictorian of her high school in the Bronx, earning a full Scholarship to study communications at the Newhouse School of Public Communications at Syracuse University, where she graduated Summa Cum Laude. She is a multiple time scholar, including the New York Times Scholar and the Jonathan Levin Scholar.


Drawing from challenges growing up as an African immigrant in New York, Sandra was inspired to build innovative platforms to amplify Black voices and champion diversity, equity, and inclusion. She is a fervent advocate for racial equity and has shared her insights at prestigious conferences and forums, including Harvard, MIT, Columbia, NYU, and more. In 2022, Sandra's belief in the transformative power of mentorship led her to launch LegacyShift, a tech platform that empowers organizations to enhance and scale their mentorship programs.


Sandra is currently the host of the “Make Your Mark” podcast, where she sheds light on Afro-Diaspora innovators and disruptors, further solidifying her commitment to amplifying diverse voices across industries.


In 2011, Sandra was featured in Forbes Magazine's inaugural 30 Under 30 as one of Africa's Best Young Entrepreneurs. She was also named into the Most Influential People of African Descent list by MIPAD in 2019.


Recently she completed her Masters in Global Business Administration at the Fletcher School of Business at Tufts University where she graduated Magna Cum Laude. She currently resides in Connecticut with her husband and three children.

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